Trailer Of The Week - Week #50

This week's launch of The Lorax trailer set me thinking back to previous Dr Seuss adaptation Horton Hears A Who, which I personally remember chuckling manically along with during a rather long plane journey. Maybe it was the heightened oxygen levels but I thought Jimmy Hayward and Steve Martino's film was a bit of a Whoot (sorry), with nice visuals and some well crafted jokes. Not that you'd know any of that from this awful trailer, laugh free, charmless and a bit, well, boring really. Large marketing failure ahoy.

Trailer Of The Week is a regular Film Intel feature which picks a different tasty trailer of delectable goodness every week and presents it on Sunday for your viewing pleasure. Sometimes old, sometimes new, sometimes major, sometimes independent, sometimes brilliant, sometimes a load of old bobbins: always guaranteed to entertain. If you want to make a suggestion for Trailer Of The Week, see the contact us page.

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